Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12323/5962
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dc.contributor.authorChaban, Natalia-
dc.contributor.authorVernygora, Vlad-
dc.date.accessioned2022-09-15T08:27:28Z-
dc.date.available2022-09-15T08:27:28Z-
dc.date.issued2013-10-23-
dc.identifier.citationTalTech Journal of European Studiesen_US
dc.identifier.issn2228-0596-
dc.identifier.issn2674-4619-
dc.identifier.urihttp://hdl.handle.net/20.500.12323/5962-
dc.description.abstractThis paper focuses on the public diplomacy (PD) practices of the EU—a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.en_US
dc.language.isoenen_US
dc.relation.ispartofseriesVol. 3;№ 2-
dc.subjectEUen_US
dc.subjectEU Neighbourhood Policyen_US
dc.subjectpublic diplomacyen_US
dc.subjectUkraineen_US
dc.titleThe EU in the Eyes of Ukrainian General Public: potential for Eu public diplomacy?en_US
dc.typeArticleen_US
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