Indonesia’s Soft Power Diplomacy in Azerbaijan: A Study on Centre of Indonesian Studies at Azerbaijan University of Languages

Abstract

This thesis explores Indonesia’s soft power diplomacy in Azerbaijan, involving both state and non-state actors. The Indonesian Embassy in Baku functions as the main state actor in these diplomatic efforts, acting as a crucial governmental entity. Meanwhile, The Centre of Indonesian Studies at Azerbaijan University of Languages represents the central non-state actor examined in this study. The research aims to provide a detailed understanding of Indonesia’s soft power implementation in Azerbaijan by focusing on the strategies, activities, goals, and achievements of these two institutions from their establishment to the present. The research scope is confined to key individuals within these institutions. At the Indonesian Embassy, the study focuses on the Indonesian Ambassador to Azerbaijan and the diplomat responsible for Information and Socio-Cultural Affairs. Meanwhile, at The Centre of Indonesian Studies, the founder, head, students, and alumni form the primary subjects of the analysis. This thesis emphasizes Indonesia’s approach to soft power diplomacy, examining its methods and goals within the context of Azerbaijani engagement. The research presents the perspective of Indonesia’s diplomatic efforts, illustrating how soft power is utilized to foster relations. Notably, the actors in this diplomatic process include both Indonesian and Azerbaijani entities. Additionally, the study narrows its focus to cultural and educational dimensions of soft power, as these areas are pivotal in shaping bilateral relations.