http://hdl.handle.net/20.500.12323/6780 2026-04-04T04:29:06Z http://hdl.handle.net/20.500.12323/6787 Title: Cultural Practices of Managing Social-Cultural Activity: Foreign Experience and Domestic Realities Authors: Dychkovskyy, Stepan; Maksymchuk, Maksym; Poslavskyi, Anton; Stoliarchuk, Nataliia; Zarutska, Olena Abstract: The issue of cultural development in general, as well as the features of management in the social-cultural sphere, have become especially relevant in recent years in connection with introducing quarantine measures related to spreading COVID-19 in the world, Russia’s military actions in Ukraine and economic and political changes in the world. State authorities in many countries attach particular importance to the issue of forming an effective management environment for social-cultural activities. They put forward new high requirements for training specialists in this field, which would meet the challenges of time and the development trends of the world community. In particular, the sphere of musical culture in many countries of the world is recognized as a state priority, since it is the basis of society’s cultural, spiritual, social, political and economic development. The social-cultural sphere, as a system of state and public institutions, is responsible for the state of developing and functioning of the state and society. The purpose of the academic paper is to clarify the features of foreign and domestic practice of managing social-cultural activities, highlighting the principal factors, problems and prospects for developing this field. In the course of the research, bibliographic and analytical methods were used to study scientific literature on managing social-cultural activities. Along with this, induction, deduction, analysis, synthesis of information, system-structural, comparative, logical-linguistic methods, abstraction, and idealization were applied to study and process data. Moreover, the research authors conducted a questionnaire in online mode, in the course of which the viewpoint of scientists conducting research in the field of managing social-cultural processes and heads of cultural and educational institutions working in Ukraine and abroad was studied regarding the key practical aspects of this issue. Based on the research results, the main and most important theoretical aspects of implementing cultural practices of social-cultural work, primarily in the area of musical art, have been established. 2023-01-01T00:00:00Z http://hdl.handle.net/20.500.12323/6786 Title: Functioning of Healthcare Facilities under the Martial Law Authors: Sviatenko, Tetiana; Gogunska, Inna; Krupskyi, Oleksandr; Ihnatova, Tetiana; Bilyk, Liubov Abstract: This topic focuses on the problems that arise in providing medical care to the population during armed conflict or martial law. Under such conditions, hospitals, clinics, and other healthcare facilities have to work in challenging circumstances with limited resources and reduced security for medical personnel. This topic explores such issues as how martial law affects the work of medical institutions, what problems arise in providing medical care to the population in war, how war affects the health of the people, and what consequences it may have in the long term. Research in this area will help to understand how to organize better and prepare medical facilities to work in war conditions and ensure high-quality medical care to the population in emergencies. The methods used to write this article were analysis, synthesis, generalization, explanation, and data qualification. The primary and fundamental sources for writing an article may vary depending on the topic, but generally, the following sources can be recommended. Academic studies: these can be scholarly articles, monographs, dissertations, conference papers, and other materials related to the topic of your article. These sources can help you find information about the latest research in the field and allow you to see the approaches and methodologies used in the studies. Official sources: These can be legal documents, reports, regulations, guidelines, and other materials issued by government agencies, ministries, and other departments. These sources can help you understand the rules and regulations governing your article's topic. Expert reviews: these can be interviews with experts in the field, articles, and other materials written by well-known specialists. These sources can help you understand the views and opinions of well-known experts on the issues related to your paper. 2023-01-01T00:00:00Z http://hdl.handle.net/20.500.12323/6785 Title: Social Networks as a Tool of Marketing Communications Authors: Liashuk, Nataliia; Kapral, Olha; Lyfar, Vladyslava; Zerkal, Anastasiia; Burdyak, Oleh Abstract: The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company’s marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool. 2023-01-01T00:00:00Z http://hdl.handle.net/20.500.12323/6784 Title: The Development of Leadership Qualities in a Management Team: Some Key Principles of Team Leadership Authors: Cherkassky, Andrey; Vynnychuk, Roksolana; Heiko, Svitlana; Slyusarenko, Kateryna; Bilousova, Anastasiya Abstract: This research focuses on the principles of team leadership in the context of modern business. The methodology employed includes analyzing literature, conducting empirical analysis, interviewing experienced leaders, and observing team processes. The findings highlight key principles of team leadership, such as establishing a shared purpose, distributing responsibility, promoting communication and collaboration, developing emotional intelligence and conflict management skills, and stimulating team development and learning. The results have practical implications for leaders, enabling them to understand and apply team leadership principles to achieve more effective results with their teams. Effective team leadership significantly impacts team success, with shared purpose and task resolution playing a crucial role. Distributing responsibility and delegating tasks contribute to personal growth and team interaction. Results provide leaders with valuable tools and knowledge to improve their team's effectiveness, increase competitiveness, and strengthen their leadership position in the modern business environment. 2023-01-01T00:00:00Z