Social varieties of English

Abstract

This research examines the social variation of the English language in advertising. The main purpose of this study is to analyze the patterns of social variation in English and to identify the main factors influencing language choices in advertising texts. Through a qualitative method, this study seeks to answer several key questions: How does gender affect language use in different advertisements? What role does social status play in shaping linguistic advertising texts? How does language change across the advertisements and what implications does it have for social identity? How do age groups affect to creating advertising texts? Therefore, the study analyzed language patterns in advertising texts to reveal ways in which advertising scriptwriters used language strategically to target different demographic groups. Language change in advertising serves as a lens through which wider societal attitudes and stereotypes can be examined. Insights into the intersections between language, identity, and consumer behavior have been gained by studying how advertisers tailor language to specific social groups.