Knowledge, Attitudes and Perceptions (KAP) on Point of Sale (PoS) Advertising and Promotion of Tobacco Bans Among Parents A Cross-Sectional Study in Nur-Sultan, Kazakhstan

Abstract

In Kazakhstan in 2004, the percent out of all deaths that were due to smoking was 24%, twice the worldwide percent (12.0%) and about 50% higher than the percentages in the Russian Federation and Eurasia as a whole (both 16%). Based on the Global Youth Tobacco Survey (GYTS) among those who visited a point of sale (where products are purchased) in the past 30 days, overall 13.6% (14.3%=boys, 13.0%=girls) noticed tobacco advertisements or promotions. Studies have shown that exposure to Point of Sale (PoS) advertising and promotion of tobacco products is associated with increased youth smoking initiation. Nonetheless, to the best of our knowledge, there are no studies that examine the perceptions and attitudes of the parents of these youth towards PoS Tobacco Advertising Promotion and Sponsorship (TAPS) ban. The study objectives include: (1) determining parents’ perceptions of PoS advertising and promotion of tobacco bans; (2) assessing parents’ and experts’ knowledge on PoS TAPS ban definitions and regulations.